Bank of America signs NFL sponsorship pact

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Bank of America signs NFL sponsorship pact

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Thursday, 18 February 2010 07:05

Bank of America Corp. has inked a three-year sponsorship agreement to become the official bank of the National Football League.

Financial terms weren't disclosed.

The deal expands on a previous BofA relationship with the league that included NFL and team-identified credit cards as well as a sports-rewards program.

The Charlotte, N.C.-based bank is Nashville's third largest.

Under the new agreement, BofA has launched nationwide NFL Checking, a portfolio of team-specific products that includes debit cards and checks with logos from the Panthers, Dallas Cowboys, New England Patriots and Washington Redskins.

A suite of debit cards and credit cards bearing the NFL logo will be available in November.

BofA (NYSE: BAC) will have the exclusive rights in banking services to use the NFL shield logo and other NFL-licensed marks, such as the Super Bowl, in marketing and advertising promotions through the 2009 season.

Services include consumer checking and savings; credit, debit and ATM card issuance; wire and currency transfer services; currency-exchange services; and community-development banking

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